◆E-commerce
Marketly
Retail automation platform, built end-to-end
Role
Co-founder & CTO
Industry
Retail
Timeline
Founder project
Type
E-commerce
Marketly is a retail automation platform designed to help small and medium-sized businesses digitize and automate their day-to-day retail operations. I owned the entire technical trajectory — from product discovery through to production deployment.
As co-founder and CTO I designed the cloud-native architecture from scratch, built the backend on Java and Spring Boot, and stood up the CI/CD and cloud infrastructure that let a small team ship reliably. Just as importantly, I sat with business stakeholders to translate product ideas into a data model, workflows and an architecture that could grow with the business.
What I owned
- Owned the complete software development lifecycle as co-founder and CTO — from product discovery and architecture through implementation, deployment and production support.
- Designed and implemented the cloud-native system architecture from inception, including the product data model and business workflows.
- Architected a microservices-based system using REST APIs, applying SOLID and clean-architecture principles throughout.
- Built scalable backend services in Java and Spring Boot, with data persistence on MySQL, Spring Data, Hibernate and JDBC, and messaging via RabbitMQ and Kafka over Spring Cloud.
- Established end-to-end CI/CD pipelines and cloud infrastructure on Google Cloud Platform, containerized with Docker and automated with Jenkins.
- Introduced modern engineering practices from day one and continuously optimized performance and architecture through iterative refactoring.
- Produced technical documentation covering architecture, deployment and business functionality.
- Worked directly with business stakeholders to translate product ideas into technical solutions and continuously refine priorities.